Backgrounds for my Advert

I like this background as it is plain and white much like advert 1 however, the rose detail in it adds dimension. Flowers are usually represented with femininity as they are delicate and pretty like how a socially expected woman should be. This would work nicely with my advert as my model is female and promoting makeup.

This background is very modern and would work nicely with the modern look of the makeup brand. The glass shard shapes would give some dimension into the advert without distracting from the product or the model. I like how it would make the advert look more updated in style which would appeal to the target audience more.

This background would again work well with my advert as it is plain so it will allow for the model to stand out yet it has a modern type hexagon pattern on it so it will bring some texture into the photo. I like how the pattern fades into white so i would probably use the left side of this image to create a subtle gradient. 

This is a simple white background which is what the original advert used. I like it as it goes with the red, black and white colour scheme and it won't distract the audience from the text or the model. Even though it is just a plain white background i think im going to go with this one as it is the most accurate to the original advert.

This background has a minimal cieling texture which would work well with my advert. It isn't too chatoic and the simple lines would work well to give some dimension into the advert. As it is so plain it will also not distract the audience from the text or the product.

This background would be good for the recreation of Advert 1 as it is simple and white. The texture of the wood would create some nice texture behind the model without visually disturibing the text on top of it. The vertical lines of the wood would work well for the portrait advert as it would flow with the model opposed to it being horrizontal and it going against the model.

Advert Research 2

The Audience
This advert features Blake Lively who is promoting the new Gucci perfume for women. She is an American actress and has starred in some big TV shows and movies meaning many people would recognise her. Gucci is also a high-end designer product meaning that the target audience would be of an upper/middle classed background fitting into the group A - C demographic. As this is a perfume 'for women' i would say the age range who would be interested in this product is 25 - 40 year-olds due to the price of the product.

Mise-en-scene
Blake is laying down on her front looking into the camera which is a convention used a lot in advertising to engage the audience with the advert. The way she is positioned off centre to the right in the medium close up shot allows the product to be placed next to her without overpowering the advert. Her makeup seems heavy and her hair is curled although there isn't much of a colour palette as the photo is in black and white. The 'dolled up' look creates representations that in order to look feminine and beautiful you need to look like Blake Lively. This obviously isn't true, however, the media has manipulated its audiences to think it is. She is wearing a sparkly elegant dress which looks expensive, this creates representations of wealth and power which then creates a brand identity for Gucci. Lively's hand is positioned running through her hair to create a gentle feminine representation, it also has a ring on which looks quite expensive and adds to the wealthy brand identity.

The way the black and white colour scheme is used allows the product to stand out. The bottle is gold and simple which gives it a clean and wealthy look, especially with how it contrasts with the 'silver' background. The gold and silver theme also links into female jewellery as the most expensive jewellery is gold and silver so this again creates a wealthy brand identity. The way the bottle is largely sized fools the audience into thinking they are getting a lot of product for the price it is at and therefore makes the audience want to buy it more.

Main Body
The brand's name 'Gucci' is positioned on top of the product in a big font size in order to show its importance in the advert. The text is in a bold serif font to create a prestigious brand identity. The name 'Gucci' also implies wealth as it is an Italian luxury brand which is available worldwide meaning it appeals to a mass audience. The text producer then inserts Gucci's signature in gold beneath the perfume bottle to emphasise on the luxury element of the brand. The text producer then uses the adjective 'Premiere' to imply to the audience that this product is one of a kind and that if they buy it they will feel as luxurious as Blake Lively. This adjective also adds to the luxury brand identity.

The text producer then uses a buzzword to sell the product. 'The new eau de toilette for women' this implies that it is an exclusive luxury product for women. The buzzword 'new' helps to add to the exclusive 'important' selling point as when the audience read this they instantly think that no one else will of had this product. The proposition of 'for' insinuates that this product is heavily targeting women who want to look like Blake Lively who is young and gorgeous. A pug is also used on the right-hand side to promote the tv advert Blake Lively starred in for Gucci. The link provided takes the audience to youtube which is a massive video sharing site in which Gucci has their own channel. The intertextuality allows the brand's audience to expand which then allows them to make more profit.

Overall the advert is cleverly put together in order to promote a wealthy brand identity for the luxury brand of Gucci.

Advert Research 1

The Audience
This advert features global superstar model Kate Moss who is promoting her new line of lipsticks for the brand 'Rimmel'. The brand is well known throughout the UK and is considered a drugstore seller meaning that this product is available to people of a demographic of A-E due to the inexpensive cost of their products. This magazine advert would have been targetting British middle/working class women of an age around 16 - 40 due to how the red is used in the advert.

Mise-en-scene
Kate Moss is positioned off centred to the left of the frame allowing for the text to be visible on the right. Her makeup is heavy with a dark smokey eyeshadow on her eyes and a bright red lip. This paired with the red dress creates a sultry atmosphere for the model as well as for the product as red is often paired with the ideology of romance. Kate is also looking straight into the camera which is a convention used to engage the audience, this creates representations of a confident woman as well because of her strong gaze which female audiences like to see. Her hair is curled and arranged away from her face in order for the audience to see the red lipstick as the main focus of the advert. The way her hand is gently resting on her face also implies a promiscuous emotion for the model.

Red is the main theme throughout this advert with the lips, dress, lipstick, logo, and text matching in the same shade of red. This is used to promote the shade 001 Rimmel lipstick to the audience further and to allow for their brand identity to become coherent. The black, red and white colour scheme works nicely together and highlights the most important aspects of the advert. For example, the text which is the most significant is highlighted in red as it is an eye-catching colour. 'new', 'red', 'created by Kate Moss' and 'London' are highlighted as they create Rimmel's brand identity. Highlighting London in red is used to tie in Kate Moss's British background with the companies British brand identity to further create continuity in the advert. The overall feel of the advert is quite classy due to the thin red dress and the makeup which creates ideologies of wealth and femininity.

Main Body
The brand's logo is positioned at the bottom of the advert with a white banner to make it stand out on top of the models dress. On top of the R for Rimmel, a red pictorial representation of a crown is used to create representations of the UK and the royal family. Beneath the logo, their slogan 'get the London look' is shown to further link the British theme of the advert together as well as to create a brand identity for the company. This remains a convention for the brand as it allows the audience to become familiar with their brand identity and therefore it allows marketing to become easier for the company.

They use a sans serif font in bold to emphasise how the lipstick is able to give the audience a bold look. This typography works well with the advert as it matches the sleek bold look of the product they are advertising. This creates a coherent advert which will then make the audience desire to purchase the product more. A pug is used in the top left corner of the advert to promote their website 'rimmellondon.com' where the audience can find further information on the brand and its products, they can also buy products from the website.

The way they use Kate Moss's signature on the top right allows the product to feel more exclusive as it is a collection made by her. This also feeds into the stereotype that an audience wants to look like and be these famous 'beautiful' models and therefore the brand is using that to their advantage to sell more products. The idea is that the audience would be more inclined to buy the product if they are to believe that they will look like the model, having Kate make the collection is a great way of doing this. The graphology of the signature is used well too as it looks like Kate Moss wrote it in the red lipstick she is promoting.

The language used is in a passive voice to try to persuade the audience to buy the product. "The first lipstick collection created by Kate Moss" recognises the fact that this is the first collection of makeup by this supermodel which then emphasises that the audience should buy it as its never seen before collection. Even though there are many collections similar to Kate Moss's line, the use of clever advertising seems like this product is exclusive. The text producer then uses a buzzword "New" to promote the product as impressive and amazing to the target audience. If something is 'new' it instantly creates ideas in the audience's minds that they should give the product a chance and buy it. The text producer also uses the verb "Get" to persuade the audience to buy the lipstick. "Get red that lasts!" this suggests that the product is worth the audience's money as it will last, this also creates representations of a good loyal brand which doesn't sell products that aren't good. 

Overall the advert is very coherent and uses colour and graphology well to sell a product.