Research of Institutions carried on: Bauer Media

Research of Institutions 2: Bauer Media

Homepage:

The use of cross media codes to allows the website to introduce the audience to a slidely. This grabs the audience’s attention by the use of the bright technical codes while also introducing niche topics to a mass audience to gain more popularity.

Although slidely doesn’t stop changing this banner is consistent, advertising their success of the institution to the mass audience.

Alongside the slidely there is another banner, which presents more information to the audience about the chosen media companies. These are such as ‘empire’ and ‘magic’. In this they also advertise companies such as “The academy” and “absolute radio” which appeals to a niche audience.

Links:

On the website there are many links which makes it easy for the audience to navigate around the site. This allows for a mass audience to occur with its simple navigation as well as a broad selection of information. The colour scheme of the site relies on deep blues and whites which link into the colour scheme of the logo, which is easily recognisable.

Technological convergence:

At the bottom of the homepage there is also a twitter link that you as an audience can interact with for Bauer Medias twitter page. This allows for a branch to occur reaching out to a larger audience who may be interested in the institution of Bauer Media. There are also links to job options in which you can work for the institution as well as a help link to help you find an audience for your own company if you have one.

Genre of texts:

Most of the texts are based around the genre of entertainment however within the categories (such as music and radio) there are sub genres which appeal to different target audiences. Kerrang and Heat are good examples as one appeals to a younger target audience who like the punk rock genre of music, while the other appeals to a woman based "group c" audience who like to read up on celebrity’s gossip.

Audience

Bauer media covers a mass audience with niche topics, mostly appealing to the younger audience. As Curran and Seaton once said “Newspapers and magazines respond to the concerns of their readers if they are to stay in business”, Bauer does this by appealing to a mass target audience including loads of individual magazine brands with different topics to gain more popularity.