In the opening 10 seconds, a pan of a bird's eye view shot is used to show the audience an overview of a dark horror-like graveyard. Within the pan lightning flashes which adds to the typical stereotype of the horror genre alongside a flock of crows. At the 10 second mark, there is then an assembly of graveyard stones which create the initials 'TS' which stand for Taylor Swift, this brands the music video as her own and reminds the audience who is the star of the production. This only appears for 2 seconds and is a clever use of setting and mise-en-scene to promote the artist. The dark horror genre also may throw off many of the audience as most of Taylor swifts work is more light and romantic which suggests that the artist has changed her brand identity.
An exscellent piece of research - well done.
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